I really boggled my grandson’s mind last night! I told him I was older than the Internet! And that just seemed to completely blow him away. But it’s true! I didn’t grow up with a computer keyboard at my fingertips or a smartphone permanently attached to my anatomy. If I needed information, I went to the library and looked it up in the encyclopedia. Remember those? Games were played around the dining table with local friends and family and not in front of a PC or game console with people all over the world. And business? If you wanted to do business outside your local community, you had two choices: travel – a lot! Or open branch offices. Neither of those really appealed to most small business owners.
But this is the Internet age. I have lived to see information available at the click of a mouse or the touch of a button. I have friends all over the world. Many of them I have not met face-to-face, but we are still able to communicate and build a friendship. And yes, I do business worldwide. Thanks to the Internet, I have customers and team members around the globe.
Starting the Journey
It wasn’t always easy. I had to learn how to use this new-fangled technology. And my husband will tell you – there is no one on earth less techie than me! I really struggled! But I kept seeing the potential. I knew that this could be the ticket to building the type of business many just dream about, and not just for me but for so many like me. I was witnessing the advent of a whole new way of doing business, and I wanted to be part of it! But the obstacles seemed overwhelming. HTML? What the heck was that? Create a website? Well, that required that HTML stuff and I still hadn’t figured that out! Blogging! SEO! Email! And just when you think you finally have it along comes something new. Podcasts, Social Media, Livestreaming, Instant Messaging, Video, webinars and teleseminars – every day a new tool or platform you can use to get your message out to the world. It can be scary and challenging and frustrating – and fun!
As I dove deeper and deeper into mastering the skills necessary, I learned much. And the biggest lesson I learned? You don’t need to be a master at all of these. Pick the ones that work for you and become the expert. Don’t worry about the others. You can always add those to your marketing mix later if you choose. So for me it was blogging and Twitter. I love to write and share with others so that made blogging a natural. And I love the whole concept of Twitter. I love words and language so it was an interesting challenge for me to get my point across in 140 characters – less if I wanted others to retweet what I had shared! I wrote and tweeted and slowly built a following online. As I became more comfortable I started adding others tools. Teleseminars, Facebook, Instagram, LinkedIn, Livestreaming, video. I have used all of these at some point. I even built my own website. Now I’m getting ready to launch a store on Shopify!
Did it work? I think so! I have a thriving business. I have a good “online presence” (that means you find me if you search for me!). I’m a bestselling author. I’m “living the dream!” Can you do this too? Yes, yes, and YES!!! Because today, there is so much help available. The learning curve is still there but it’s not as steep as it was for me.
So whether you’re a boomer like me, or a middle-aged employee who wants to get out of a J.O.B, or a stay-at-home mom or single parent, or a college student who wants to pay for school without having a mountain of debt at graduation but this whole internet marketing thing scares you – don’t panic! We are here to help!
Or maybe you have made your first forays onto the internet. You have even had some success. But you want more. We are here to help!
That’s what this blog is about. Me learning a new platform (WordPress! My original blog is still going strong on Blogger) and new ways of marketing. Sharing what I have learned and am still learning. Showing you how I am moving forward and getting better each and every day and how you can to. Continuing my journey and supporting you on yours.
Are you ready? Let’s do this!